The result of one man's
enthusiasm, The Robert Opie Collection is the the culmination of over
25 years' research and collecting by social historian Robert Opie. His collection,
the largest of its type in the world, now numbers over 500,000 items relating
to the history of our consumer society. It provides a fascinating insight
into the British way of life over the past 100 years.
Museum of Brands, Packaging & Advertising
Museum of Brands, Packaging and Advertising, 2 Colville Mews, Lonsdale
Road, Notting Hill, London, W11 2AR, England,Tel. 020 7908 0880
200 years of consumerism, reflected through packaging design, brand development,
poster and TV advertising from the collection of Robert Opie.
Experience a nostalgic journey back through the memories of your childhood,
all brought vividly to life again by the Robert Opie Collection, on display
at Museum of Brands, Packaging & Advertising, a family attraction offering
hours of great fun and entertainment.
The actual products, the brands, and advertising are all here for you to
see.The Museum showcases how our ordinary lives have changed through the
evolution of consumer brands. Open to the public to educate and entertain,
the Museum features fascinating displays of everyday household products
from the Victorian age right up to present day. Stocked with over 10,000
consumer goods and promotional images, the nostalgic Museum reflects how
daily life has changed with the arrival of numerous new brands, from milk
chocolate and corn flakes to yoghurt and soft margarine. Giving a glimpse
of the kitchen cupboards from yesteryear, visitors will find familiar foods
including Vesta packs, Oat Krunchies and Bird’s Dream Topping as well as
observe changes in our pastimes from playing Ker- Plunk and Buck-a-Roo to
Spacehoppers and Chopper bikes.
The Museum of Brands, Packaging & Advertising not only tells us the incredible
story of our consumer society, but also revives our own memories placing
us in the context of history - of which we are all a part.
The Museum documents our consumer society over the past 200 years, transporting
families back through a time tunnel to see Victorian leisure pursuits, the
Edwardian craze for ping-pong, the arrival of the radio, 1930s Art Deco
style, wartime Forties, rock’n’roll ‘50s, the Swinging Sixties, outrageous
platform shoes from the Seventies, and then right up to the present day.
It’s the story of a consumer revolution that continues to evolve and change
– a story that is both evocative and informative. The Museum of Brands,
Packaging and Advertising is the result of consumer historian, Robert Opie,
who saw the need to record the history of the products around us. Starting
the collection at the age of 16 with a packet of Munchies, the boundaries
now extend to all aspects of daily life – toys, comics, magazines, newspapers,
technology, travel, fashion and design. Robert says, “Whilst families tend
to save mementoes from special occasions, it struck me that little was being
done to keep the everyday material. When the thousands of pieces of this
social history are assembled into some giant jig-saw, the result illustrates
the remarkable journey we have all come through.”
|| 10am to 6pm Tuesday to Saturday and 11am to 4pm Sunday.
||The The Museum of Brands Packaging and Advertising
2 Colville Mews
||020 7908 0880
||Nearest tube: Notting Hill Gate or Bus: No.23 click
map to enlarge
||Kellogg’s, Cadbury Trebor Bassett, Twinings, Pi Global.
Brand Sponsors : United Biscuits, Marks and Spencer, Diageo, Nestlé,
Tate & Lyle, Vodafone, Premier Foods, McVitie’s. Industry Sponsors
: Dayfold, RPC, ProCarton, MPMA, BAMA, The Canmakers, Chartered Institute
of Marketing Charitable Trust
Museum of Advertising and Packaging, Gloucester
The Museum of Advertising and Packaging in Gloucester closed at the end
of October 2001. The Collection re-opened to the public at the Notting Hill
late in 2005, to bring Robert Opie’s collection to a wider audience.